Traditional SEO
Search Engine Optimization focuses on ranking in search engine results pages (SERPs). It involves keyword optimization, backlink building, technical site improvements, and content quality. Success is measured by rankings, organic traffic, and conversions from search.
GEO (Generative Engine Optimization)
GEO is an emerging term for optimizing content to appear in AI-generated search results (like Google's AI Overviews or Bing's AI-powered responses). It bridges traditional SEO with AI-specific considerations, focusing on how search engines use AI to synthesize answers.
LLM SEO / AI Visibility Optimization
This focuses specifically on visibility in standalone LLMs (ChatGPT, Claude, etc.) that don't crawl websites in real-time. It requires different tactics: structured data that persists in training data, authoritative sources that LLMs learn from, and citation-ready content formats.
Key differences
Traditional SEO: Real-time crawling, link-based authority, SERP rankings. GEO: AI-enhanced search results, still tied to search engines. LLM SEO: Training data influence, no real-time updates, citation and accuracy focus. All three matter, but require different strategies.
Our approach
We focus on LLM-specific visibility while ensuring compatibility with GEO and traditional SEO. The goal is omnichannel AI visibility—being accurately represented wherever AI surfaces information about your brand.
Put this into practice
The €500 audit applies these concepts to your specific situation.
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